March–April 2018

Origin Stories: How Jewelry Brands Are Using Tales to Spur Sales

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Behind JCK’s Foxy Silver Cover Shoot With Model Allie Lewis

Spring Forward Our annual ode to storytelling covers the whats, whys, and hows of using tales to spur sales. Cherish chain necklace; $995; Ippolita; sales@ippolita.com; ippolita.com Butterfly Ginkgo bead ring in sterling silver and 18k yellow gold with moonstone and diamonds; $775; Michael Aram; sales@michaelaram.com; michaelaram.com Sterling silver 2.25-inch round hoop earrings; $90; Melissa Joy…