Spring Forward Our annual ode to storytelling covers the whats, whys, and hows of using tales to spur sales. Cherish chain necklace; $995; Ippolita; sales@ippolita.com; ippolita.com Butterfly Ginkgo bead ring in sterling silver and 18k yellow gold with moonstone and diamonds; $775; Michael Aram; sales@michaelaram.com; michaelaram.com Sterling silver 2.25-inch round hoop earrings; $90; Melissa Joy…

March–April 2018
Origin Stories: How Jewelry Brands Are Using Tales to Spur Sales
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Contact Us March/April 2018: Digital Flip Book
Have a look at the entire March/April 2018 issue here.