Jewelry Retail Marketing News

PearlParadise VIP Very Important Pearls event

How a Los Angeles Pearl E-Tailer Turned Livestreaming Into Surefire Sales

During the pandemic, loads of people discovered livestreaming. Whether it was a concert, religious service, or opera performance, millions of people...

Is ‘Diamond Divas’ the Reality Show the Jewelry Industry Needs?

With its new online reality series Diamond Divas, the all-female team behind New York City–based brand Shahla Karimi hopes to show the world what...

Greenwich St. Jewelers Campaign Celebrates LGBTQ+ Couples

To honor Pride Month and the 10th anniversary of marriage equality, New York City–based Greenwich St. Jewelers is highlighting LGBTQ+ couples in...

Material Good step-cut brown diamond ring

At Material Good, Diamonds Have a Sunny Disposition

In the luxury watch world, Material Good has built a reputation as one of the industry’s most astute retailers, thanks to its selection of rare new...

Roberto Coin Names Dakota Johnson Global Ambassador

Actress Dakota Johnson is starring in Roberto Coin's new global advertising campaign that seeks to connect the Italian jewelry brand with younger...

Kay Jewelers Collabs With Singer Teddy Swims on “Every Kiss” Jingle

Kay Jewelers is bringing back its iconic “Every kiss begins with Kay” jingle in a new version performed by Teddy Swims, who's serving as the...

Robinson Pelham Taps Into Ibiza’s Energy for New Ad Campaign

Robinson Pelham’s new marketing campaign, From Sunrise to Sunset, gives a sneak peek at the U.K. jeweler's new collection and shows clients how...

“The Narrative About Lab-Grown Diamonds Is Changing”

After years of growth driven by retailers hooked on enormous margins, the lab-grown diamond market may be at an inflection point, says Paul Zimnisky,...