Create Campaigns That Make Jewelry Irresistible To Consumers
If you’re not in the habit of regularly creating campaign photography to promote your jewelry collections, you’re missing out on a chance to...
Banter by Piercing Pagoda President Wants to Lead in Experiential Retail
Now in her ninth month as president of Banter by Piercing Pagoda (BPP), Amy Robinson says the Signet-owned brand is focusing its sizable energies on...
Platinum Born Campaign Takes Aim at the Self-Purchasing Woman
Platinum Born’s new marketing campaign and redesigned website strengthen the brand's position for connecting with today’s self-purchasing female...
Martin Katz Offers Hotel Guests Breakfast in Bed With a Side of Diamonds
Cooking up new jewelry designs is what Martin Katz does on a daily basis, so when he got the opportunity to curate a "diamond menu" with one of...
Awe Inspired’s New Ad Campaign Asks Customers to Live in Awe
In an alluring new campaign they describe as "community marketing," Awe Inspired founders Jill and Max Johnson are trying to cut through the digital...
Matara Campaign Seeks to Update Pearls as Symbols of Power and Success
With its new Power of Matara Pearl campaign, Matara says it hopes to expand people’s understanding of this gem beyond its surface beauty and...
Sweet, Summery Collaboration Ideas for Jewelers
It's high summer. You’re melting away. And so are those little-town blues—if you’re willing to channel some big-city energy into your marketing...
Shane Co. Asks Customers to Share Jewelry Memories in Made to Shine Campaign
One of Rordan Shane’s favorite parts of his job as president and CEO of Shane Co. is hearing stories from the sales staff about customers and the...
Permanent Jewelry Expo Hopes to Be an Annual Business-Building Event
Organizers debuting a permanent-jewelry event in Las Vegas this spring say they hope the expo not only helps boost their business but provides...
Jewelers Hungry for Valentine’s Day Moments Create Fun Food Collabs
Jewelry is always a perfect Valentine’s Day gift. But if you want to take it over the top this year, various jewelers are partnering with...