Pinterest’s New Hobbies Trend Report Doesn’t Mention Jewelry Once. Jewelers Should Read It Anyway.

Pinterest just released the 2026 Hobbies Trend Report, its annual analysis of user data and searches. And while there's nary a mention of jewelry to...

Meta Says Holiday Marketing Starts Now

Through a series of blog posts on holiday campaign planning, Meta has effectively released its 2026 holiday playbook—and it’s singing a familiar...

TikTok Is Turning Discovery Into a Shopping Strategy

TikTok wants to turn the scroll into a sale—and its latest tools could give jewelry brands more ways to get in front of shoppers before they know...

What Jewelers Can Take Away From Pinterest’s Holiday Playbook

The holiday season starts now—or at least, that's what Pinterest wants retailers to take to heart. In a recent guide for businesses preparing...

Should Jewelers Still Be Prioritizing Facebook and Instagram?

Independent jewelers don't need to be everywhere on social media, but they do need to be where their customers are. A recent roundup of user data by...

Consumers Are Tired of Being Online. Here’s Why That Matters for Jewelers.

Many people have begun experiencing digital fatigue and are looking for ways to unplug, according to a new report from Incogni, a data privacy...

Pinterest Publishes Best Practices for Better Shopping Performance

Pinterest, long a favorite site for jewelry inspiration, has been evolving into more of a search-driven shopping destination. The platform recently...

The New Rules of Instagram

On more than a few occasions I've gone looking for a company's website, only to find its Instagram page instead. At first, I found it frustrating—I...

When Going Viral Goes Wrong

After our own Karen Dybis shared the story of Elizabeth Buenaventura—a Miami jewelry designer who went viral in an unfortunate case of mistaken...

AI Is Taking on a Bigger Role in Social Media Marketing

Artificial intelligence is increasingly embedded in the social media apps that retailers rely on every day—not only helping create marketing...