Origin Stories: How Jewelry Brands Are Using Tales to Spur Sales
If you think you’re hawking products, think again. Stories are what sell. Take a page from three of jewelry’s best tale-tellers for tips on...
Moments of Charity: Selling Jewelry With a Social Mission
At Peridot Fine Jewelry in Larchmont, N.Y., bracelets and necklaces from The Brave Collection sit prominently near the cash wrap, rising up a...
A Surprisingly Festive 2017 Holiday Jewelry Sales Season
For an industry that has often seemed to be wallowing in nonstop gloom, the 2017 holiday provided an unexpectedly merry respite.
Jewelry spending...
Meet Secondhand Luxury Watch Retailer/Enthusiast Danny Govberg
A pre-owned Patek Philippe World Time watch with 39.5 mm 18k white gold case and cloisonné enamel dial
Years before there was a viable market for...
How Do You Incorporate Storytelling Into Your Retail Sales?
I’m third generation in my business, so we have a lot of history and knowledge and stories we can tell. We’re always weaving in stories from the...
50 Ways to Improve Your Store Right Now
For retailers looking to survive and thrive in 2018, it pays to sweat the small stuff. Modern consumers enjoy more ways than ever to browse and buy...
Affluent Millennials Favor Tiffany and Rolex, Represent Growing Luxury Market
Affluent millennials favor traditional luxury brands like Rolex and Tiffany, but also seem predisposed to high-end brands that engage in content...
Charles & Colvard Hires Two New Sales Executives
Charles & Colvard recently hired two new sales executives, Nanci Kirczow (right) and Jessica Lesesky.
Kirczow is the new vice president of...
Paul Newman’s Rolex Most Expensive Wristwatch Ever Sold at Auction
Everyone knew it it was a watch that would break records. And its rock-bottom high sales estimate (a mere $1 million) always felt more like an...
Why Do People Like Jewelry? It May Have to Do With Water
We all know—and most of us are certainly grateful that—consumers love diamonds, gold, and other shiny, sparkly objects.
But do we ever...