Reddit Says Holiday Shoppers Want Reassurance Before They Buy
New research from Reddit and eMarketer suggests that holiday shoppers are researching more and putting greater value on candid recommendations from...
Pinterest Says the “Intentional Man” Is Here. Jewelers Should Pay Attention.
Pinterest has released its 2026 Men’s Trend Report, and while it covers everything from wolf cuts to woodworking, there are some pretty clear...
Pinterest’s New Hobbies Trend Report Doesn’t Mention Jewelry Once. Jewelers Should Read It Anyway.
Pinterest just released the 2026 Hobbies Trend Report, its annual analysis of user data and searches. And while there's nary a mention of jewelry to...
Meta Says Holiday Marketing Starts Now
Through a series of blog posts on holiday campaign planning, Meta has effectively released its 2026 holiday playbook—and it’s singing a familiar...
TikTok Is Turning Discovery Into a Shopping Strategy
TikTok wants to turn the scroll into a sale—and its latest tools could give jewelry brands more ways to get in front of shoppers before they know...
What Jewelers Can Take Away From Pinterest’s Holiday Playbook
The holiday season starts now—or at least, that's what Pinterest wants retailers to take to heart.
In a recent guide for businesses preparing...
Should Jewelers Still Be Prioritizing Facebook and Instagram?
Independent jewelers don't need to be everywhere on social media, but they do need to be where their customers are. A recent roundup of user data by...
Consumers Are Tired of Being Online. Here’s Why That Matters for Jewelers.
Many people have begun experiencing digital fatigue and are looking for ways to unplug, according to a new report from Incogni, a data privacy...
Pinterest Publishes Best Practices for Better Shopping Performance
Pinterest, long a favorite site for jewelry inspiration, has been evolving into more of a search-driven shopping destination. The platform recently...
The New Rules of Instagram
On more than a few occasions I've gone looking for a company's website, only to find its Instagram page instead. At first, I found it frustrating—I...
Social Media
Social media is an important part of a jewelry business marketing plan and JCK has news and advice to help you grow your business.