What Jewelers Can Take Away From Pinterest’s Holiday Playbook

The holiday season starts now—or at least, that's what Pinterest wants retailers to take to heart. In a recent guide for businesses preparing...

Should Jewelers Still Be Prioritizing Facebook and Instagram?

Independent jewelers don't need to be everywhere on social media, but they do need to be where their customers are. A recent roundup of user data by...

Consumers Are Tired of Being Online. Here’s Why That Matters for Jewelers.

Many people have begun experiencing digital fatigue and are looking for ways to unplug, according to a new report from Incogni, a data privacy...

Pinterest Publishes Best Practices for Better Shopping Performance

Pinterest, long a favorite site for jewelry inspiration, has been evolving into more of a search-driven shopping destination. The platform recently...

The New Rules of Instagram

On more than a few occasions I've gone looking for a company's website, only to find its Instagram page instead. At first, I found it frustrating—I...

When Going Viral Goes Wrong

After our own Karen Dybis shared the story of Elizabeth Buenaventura—a Miami jewelry designer who went viral in an unfortunate case of mistaken...

AI Is Taking on a Bigger Role in Social Media Marketing

Artificial intelligence is increasingly embedded in the social media apps that retailers rely on every day—not only helping create marketing...

Social Media Updates: June 2026—the Commerce Edition

Once simply a place to go and connect or stretch creative muscles, social media is now also a place to shop—and e-commerce has become a priority...

Meta Is Reportedly Testing An AI Pendant

Maybe this won't be the kind of pendant that makes the hot trends lists. Or, perhaps, it will be. Consider the opportunities for jewelry designers...

Meta Releases Holiday Planning Guide

As we near the midpoint of the year, consumers may be focused on their summer vacations, but retailers should be thinking about holiday shoppers....