Tool Time, The Goods, March–April 2018: GemCam & More


NYSW Manhattan

woman in NYSW watchNew York Standard Watch (NYSW) was founded in 1885 as an upscale pocket-watch manufacturer but shuttered during the Great Depression. Horologists revived the house in 2006 as a maker of hybrid smartwatches for men who prefer the look and feel of ­analog timepieces to rubbery step counters. NYSW’s Manhattan smartwatch—one of a trio of connected watches the brand recently released—does most things a Fitbit can do but looks a thousand times better with a blazer.

What we liked: The device feels genuinely good on the wrist; the watch is lightweight and the leather strap is soft and pliable. It features a Japanese movement with a Norwegian core CPU that powers precise fitness tracking, notifications through haptic vibrations, global time syncing, and an analog time display.

NYSW smartwatch faceWhat we didn’t like: The Manhattan is aptly named—it’s a stately, traditional-looking watch. So much so in fact that it may not possess enough aesthetic innovation to appeal to young, fashion-forward consumers.

Best feature: NYSW’s new watches, including the Manhattan, are among the first wearables made to connect directly to iPhones’ Apple Notification Center Service, which makes the integration of the watch’s tools into daily life a little more seamless. ($358;




stuller gemcam

Retailing loose gemstones can be challenging because consumers have to rely entirely on a salesperson’s assessment of cut and quality—and modern shoppers crave transparency. The GemCam Imaging System, distributed exclusively by Stuller, lets shoppers see a gem’s attributes for themselves. Through the system’s smartphone app, jewelers can take high-definition, 360-degree photos and videos of a gemstone, which can be saved and shared, during the actual sale. The setup features built-in LED white lighting, auto rotation, and standard (10x) loupe magnification, so your clients can get up close and personal with their gems of choice. ($499;

The GemCam Imaging System can zoom up to 40x, which is on par with a microscope’s magnification.

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