Moments of Charity: Selling Jewelry With a Social Mission



At Peridot Fine Jewelry in Larchmont, N.Y., ­bracelets and necklaces from The Brave Collection sit prominently near the cash wrap, rising up a walnut totem pole and inviting curiosity. Such prime positioning is not accidental, Peridot owner Dawn Hendricks confirms. After all, The Brave Collection has a compelling story to share. The jewelry line from designer Jessica Hendricks Yee—who also happens to be Hendricks’ daughter—­features handmade pieces from underprivileged or disabled Cambodian artisans. In addition to providing artisans from the developing nation access to an improved quality of life, The Brave Collection donates 10 percent of its profits to combat human trafficking in Cambodia. “It’s great to talk about something beyond style and tie into emotion,” Hendricks says. “Those rich, human connections really matter in brick-and-mortar stores today.” With soc
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out