Moments of Charity: Selling Jewelry With a Social Mission

At Peridot Fine Jewelry in Larchmont, N.Y., ­bracelets and necklaces from The Brave Collection sit prominently near the cash wrap, rising up a walnut totem pole and inviting curiosity. Such prime positioning is not accidental, Peridot owner Dawn Hendricks confirms. After all, The Brave Collection has a compelling story to share. The jewelry line from designer Jessica Hendricks Yee—who also happens to be Hendricks’ daughter—­features handmade pieces from underprivileged or disabled Cambodian artisans. In addition to providing artisans from the developing nation access to an improved quality of life, The Brave Collection donates 10 percent of its profits to combat human trafficking in Cambodia. “It’s great to talk about something beyond style and tie into emotion,” Hendricks says. “Those rich, human connections really matter in brick-and-mortar stores today.” With soc

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