News
De Beers Group is putting Desert Diamonds marketing money into the bridal market, introducing its first campaign for the beacon’s use in engagement...
By Karen Dybis
April 09, 2026
How's this for an artsy marketing move: Buddha Mama is collaborating with artist Ashley Longshore on a Dallas pop-up activation this week—an...
By Karen Dybis
April 09, 2026
Jesse Itzler (pictured), author, entrepreneur, and musical artist, will take the stage as keynote speaker at the 2026 JCK show, to be held May...
By Brittany Siminitz | April 07, 2026
Le Vian is doubling down on its commitment to Montana sapphires with an Ombré collection featuring the stones as well as its first-ever documentary,...
By Karen Dybis | April 06, 2026
The new Plumb Club website is a retail jeweler’s everyday advantage.
In today’s fast-moving jewelry marketplace, information is power. From...
Trends
Lean budgets, pressure to convert customers through every possible touchpoint, and limited time and resources can make it difficult for jewelers to...
By
Amy Elliott
April 09, 2026
A Tiffany promotion ties into the Blue Box maison's creative strategy; a West Coast trade group elects a new board; and two Stuller veterans will...
Omega is pushing the boundaries of the luxury dress watch category by proving that "precision" isn't just for chronographs. Its new Constellation...
By Annie Davidson Watson | April 06, 2026
On Oct. 3, De Beers Group debuted a major natural diamond campaign meant to drive consumer awareness and desire and to promote retail engagement. The...
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