Silver, June 2016: New Tous Jewelry & More
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Tous Talk
The 96-year-old Spanish jewelry brand Tous quietly rejoined the U.S. jewelry industry last year and is now...
Archives: Magazine Articles ()
Pearls, June 2016: New Doryn Wallach Jewelry & More
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Rock Steady
New York City’s Rockefeller Center inspired Doryn Wallach to unveil a classic collection—note the Art...
Bridal, June 2016: LVE for Leo Schachter & More
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LVE Story
Leo Schachter Diamonds’ new LVE wedding jewelry line, designed with millennials in mind, features a...
Hot Politics: 5 Election-Year Issues With Retail Ramifications
With their national conventions just a month away, Republicans and Democrats will soon finalize their nominees for the 2016 presidential election....
Marketing for the Ages: How to Reach Customers of Any and Every Generation
So often when we talk about generations, we talk about the things that separate us. And sure enough, as you read through our four-part series on the...
Marketing to Boomers: Why You Need the “Me” Generation
Your biggest marketing flub? Mistaking these hardworking multitaskers for a bunch of Facebook-fearing Luddites.While modern marketers are working...
Marketing to Generation X: Get Lucky With the 13th Generation
They’re self-reliant, highly educated, and fiercely independent. Don’t overlook the latchkey kids.
Full disclosure: This reporter is a...
Marketing to Millennials: Or Gen Y, As They’re Also Known
Millennial. Perhaps you’ve heard the word so many times you never want to hear it again or, worse yet, it’s lost its meaning. For the record: A...
Marketing to Generation Z: Living a Teenage Dream
Some kids were born with silver spoons in their mouths. This group had smartphones in their hands.Generation Z wants you to know that it’s okay to...
Why Designers Are Cutting Out Middlemen in Favor of Direct-to-Consumer Sales
When Elizabeth Glanville opened DeVille Fine Jewelry & Diamonds in December 2009, she decided against selling her proprietary designs through...