Marketing to Boomers: Why You Need the “Me” Generation

Your biggest marketing flub? Mistaking these hardworking multitaskers for a bunch of Facebook-fearing Luddites.While modern marketers are working diligently to connect with Generation X, millennials, and Gen Z, many are overlooking one of the world’s most prosperous and connected demographics—baby boomers.  The influential post–World War II generation, born between 1946 and 1964, makes up 33 percent of the United States’ affluent population, according to the 2015 Ipsos Affluent Survey USA (Gen X composes 37 percent). And boomers bring in $2.4 trillion in annual income, which accounts for 42 percent of all after-tax income in the country, reports the latest Consumer Expenditure Survey.  Find Them Online They’re also, contrary to popular belief, avid consumers of online and social media channels. According to a 2015 study from marketing agency DMN3, 82 percent

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