The 96-year-old Spanish jewelry brand Tous quietly rejoined the U.S. jewelry industry last year and is now ready to make some noise in stores. Offerings are largely made in silver with enamel and precious stones, and the brand already has a thriving lifestyle component by way of bags, scarves, and perfumes. See its fun price-point–friendly pieces—and, of course, its famously chunky teddy-bear logo—in person at JCK Las Vegas.
Top: Elegant Straight bracelet in silver with freshwater pearls, $89, Fun Twist earrings in sterling silver, $179; inset: Trend Face ring in 18k vermeil with enamel, $89, Tous, Aventura, Fla., 877-463-8140, tous.com
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Belle Étoile’s success with silver jewelry stems in part from the brand’s ability to not take itself too seriously. The 12-year-old manufacturer of silver, enamel, resin, and CZ styles relies heavily on jewel-tone colors and whimsical motifs—think birds, stars, and more—to create lighthearted looks for stores that can sometimes be deemed too stuffy by shoppers.
Little Pastel Stars bangle in sterling silver with enamel, $250, belleetoilejewelry.com
“Pandora is the best-selling jewelry brand in our silver category.”
—Richard Holmes, owner, Duke’s Jewelers, Springville, Utah