Marketing to Generation Z: Living a Teenage Dream

Some kids were born with silver spoons in their mouths. This group had smartphones in their hands.Generation Z wants you to know that it’s okay to be weird. In fact, they’d prefer it if you were.  The planet’s youngest generation, loosely defined as those born in or after 1995, respects individuality—the more unabashed and unapologetic, the better—above all characteristics.  Which means the path to successful marketing, when it comes to the biggest and most culturally diverse generation the world has ever seen, hinges on how authentic and innately human your brand’s persona is.  Alex and Ani donates 20% of sales of its Arrows of Friendship charm bangle ($38) to Best Buddies International. The Real Deal In several recent studies profiling teens and early 20-somethings by Wildness, a Los Angeles–based firm that educates brands on Gen Z, chief s

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