Designers / Industry / Retail

Evan Yurman Promoted to President of David Yurman


Evan Yurman (pictured) has been promoted to president of David Yurman, the famed jewelry design brand cofounded more than a half century ago by his parents, David and Sybil Yurman.

David and Sybil will continue to serve as co-CEOs, with David also holding the title of lead designer and Sybil serving as chief brand officer.

The two Yurmans said in a statement: “Evan has been working with us for the last 20 years, and we are pleased to have him step into the role of president and lead the company.”

Evan, 39, has worked for the family business since 2002. He currently serves as its chief creative officer and has led the brand’s men’s, wedding, high, and fine jewelry businesses. He also oversaw the 2019 redesign of the company’s flagship store on 57th Street in New York City.

In his new role, Evan will continue to head the creative end of the company and will also oversee its commercial functions and strategic growth. The company is currently searching for a chief operating officer to work alongside him, it said.

Evan replaces Carol Pennelli, a longtime company veteran who was first appointed as its president in 2018. She originally joined the brand in 2002 as chief commercial officer. In 2019, Pennelli was honored by the Women’s Jewelry Association with its WJA Visionary Award.

“During her tenure, [Pennelli] led the business through consistent top-line growth, expanding Yurman’s wholly owned stores and concessions to 50 locations throughout the U.S. and abroad,” said a company statement.

In the same statement, David called Pennelli a “trailblazer” who has left “an indelible mark on our company culture.”

The news was first reported by WWD.

At a presentation at New York City Jewelry Week in 2019, David and Sybil Yurman told the story of their brand in an interview with New York Fashion Week founder Fern Mallis.

(Photo courtesy of David Yurman)

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By: Rob Bates

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