David Yurman announced this week that it’s relocating its New York City flagship from Madison Avenue to 57th Street, where it will erect a splashy new three-story boutique.
The new flagship at 5 E. 57th St. is scheduled to open in the second half of 2019. The boutique will boast more than 5,000 square feet of floor space—which is more than double the size of the brand’s current flagship.
“57th Street was a natural choice,” said David Yurman, cofounder (with wife Sybil) and CEO, in a company statement. “We’re on one of the greatest shopping streets in the world—it attracts an international customer and is on par with the prestigious shopping destinations around the world.”
David and Sybil’s son, chief creative officer Evan Yurman, is overseeing the store’s interior design, which the brand hopes will “reflect the company’s unique heritage—the Yurmans’ journey from art to jewelry—as well as its future with innovative technology incorporated into the client experience,” according to the press release.
The future flagship, which is currently occupied by a Chanel boutique, will stock a curated selection of David Yurman jewelry, including high jewelry, women’s, men’s, wedding, and watches.
David Yurman will close its town-house store on Madison Avenue next year and will continue to operate its downtown New York City boutique, located at Prince and Greene streets in SoHo.
David and Sybil Yurman, two visual artists, founded the company in New York in 1980. Sybil, a painter, inspired David’s first wearable art pieces: bold jewelry that felt like organic outcroppings of his sculptures (read their inspiring origin story here).
The brand is currently carried by 47 retailers throughout the United States, Canada, and France, and at more than 350 retail locations worldwide.
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