Take a Page From Bernie Robbins’ Splashy Summer Mailer

Fine jewelry retail chain Bernie Robbins Jewelers has sent out a summer-themed product mailer to its clients every year for the past 10...

TikTok Debuts TikTok for Business Website

TikTok wants to be taken seriously. If not by the millions of teens worldwide who use the platform to show off their dancing and lip-synching...

Professionally Designed Mood Boards Could Make Your Next Jewelry Campaign a Winner

When it comes to high production values, exquisite storytelling, and exquisite product to match, New York’s Larkspur & Hawk comes to mind...

Jared Wants to Make Virtual Weddings a Thing

Have you ever been to a virtual wedding? I haven't, either. But apparently the first one took place almost 25 years ago. For a while they were...

The Creative’s New E-Comm Site Helps Jewelry Clients Stay Afloat

“We thought the best way to show our brands that we’re here to weather this pandemic storm was to actually invest in their success,” says...

What Will Young Consumers Want When COVID-19 Ends?

Living through social distancing and enforced isolation is leading younger consumers to better recognize the value of social bonds, MVI Marketing...

Jewelry Industry Coronavirus Resources

Updated May 12, 1 p.m. In addition to being a serious public health threat, COVID-19 has delivered a huge blow to America’s...

I Watched A Lot of Webinars. Here’s Some Great Advice

One of the things that is gratifying to see is, during a crisis, the jewelry industry bands together to help each other. We have seen an...

Gimme Shelter, Wine, and Jewelry Coloring Books Stat

It’s like everyone literally got the memo—but you'll hear no complaints from me, or anyone who loves jewelry and is quarantining and/or working...

Eat It Up! Gem Breakfast’s Solitaire Squad Event Is Here

Exactly a year ago, Catherine Cason, owner of online retailer Gem Breakfast unveiled something called the “Sexy Hexy” project, which involved...