Wedding Jewelry: Your Post-Pandemic Retail Checklist

Wedding Jewelry: Your Post-Pandemic Retail Checklist


Bridal / Retail / Your Store

What wedding jewelry customers want and how they’re shopping for it—in 2021 and beyond   In jewelry’s bridal category, as with virtually all consumer goods, the road to recovery in 2021 is digital. That much we know. But beyond that, what does a retailer aspiring to sell engagement and wedding rings to the soon-to-be-wed need to know about doing business in the 2020s? Here’s the good news: Jewelers who

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