As we continue to embrace the exciting changes in men’s jewelry, where new, revolutionary-feeling styles enter the scene, we should take some time to think about the impact this all may have on the wedding jewelry business.
If men are becoming more open to wearing jewelry for fashion, blurring the lines between men and women’s jewelry, then who’s to say the same can’t apply to wedding bands—or even men’s engagement rings?
True, the average customer today will still most likely opt for a classic wedding band, something in platinum or gold with a comfort fit, maybe a little milgrain if they’re feeling ever so daring. But a new audience of men—and women—are turning to unconventional styles, searching for that piece that feels true to their style and stands out from the crowd. Something that will still stand the test of time as a forever piece, without venturing too far into “fad” territory, but still feels fresh, individual, new.
For some grooms-to-be, this doesn’t look like much more than an alternative metal, something straying from the usual platinum or gold. They might look for a gemstone to liven up the look or perhaps an engraved pattern or message to make it more personal.
For others, though, this looks like something that may not even resemble a wedding band at all. Perhaps it’s a signet, perhaps it’s a piece that defines traditional gender roles.
By no means should you run out and swap all of your inventory for such styles, but it’s certainly worth gauging your customer’s interest with a smattering of them in your wedding band showcase or online inventory. And, when demand for these aesthetics continues to grow, consider getting in touch with brands like these for a full-on display.
Top: Signet ring in 22k yellow gold and platinum with Munsteiner-carved moonstone and diamonds, $9,500; Atelier Wolff
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