Pinterest’s New Hobbies Trend Report Doesn’t Mention Jewelry Once. Jewelers Should Read It Anyway.

By Brittany Siminitz | August 28, 2026

Pinterest just released the 2026 Hobbies Trend Report, its annual analysis of user data and searches. And while there’s nary a mention of jewelry to be found, you’ll still want to pay attention to what the report reveals about today’s consumers and how they prefer to spend their free time.

While hobbies such as pressing flowers, studying astrology, thrifting, crafting, and even playing amateur barista might seem far removed from the jewelry counter, together they paint a useful picture of consumers’ interests right now—and how your potential clients wish to express themselves.

At the center of it all is a desire to get offline and make, collect, learn, and experience. Pinterest reports that 51% of Gen Z respondents say having a hobby contributes to their joy, while eight in 10 monthly Pinterest users say the platform motivates them to try new things.

For jewelers, some of those “new things” might look familiar.

Pinterest users go natural

Consider Pinterest’s Cosmic Reset. Searches for “learn astrology” have risen 733% since last year, while “crystals and meanings” is up 606% and “zodiac crystals” has climbed 81%. Pinners are exploring astrology, tarot, crystals, and charms—all interests that give retailers an opening to revisit zodiac jewelry, birthstones, celestial motifs, protective symbols, and modern talismans. Rather than simply selling the gemstone, tell customers what it represents and invite them to assign their own meaning to it.

Nature is calling, too. Pinterest’s Backyard Botanist trend finds users pressing flowers, drawing mushrooms, photographing nature, foraging, and keeping field journals. Searches for “dried and pressed flowers” are up 457%, while “nature film photography” has risen 210%. Savvy retailers might take the cue to spotlight botanical and animal motifs, organic forms and textures, and gemstones whose unusual colors and inclusions celebrate rather than conceal the natural world. The latter is especially relevant, as consumers seek natural gemstones with more personality and unique defining characteristics.

Horseplay takes off

Then there’s Weekend Equestrian, which could practically come with its own jewelry capsule. Riding-inspired heritage style is trending for fall, with searches for “dainty horse tattoo” up 481%, “equestrian aesthetic outfit” up 219%, and “rosette ribbon” soaring 3,816%.

Dig out the horseshoes, bits, stirrups, equestrian medallions, and vintage horse jewels. (If you’ve been following the Western and Americana trends over the last couple of years, chances are you’re already doing this.)

The call to collect

Perhaps even more significant is consumers’ apparent desire to collect. Pinterest’s Secondhand Sidequest sees users hunting for archival, deadstock, and vintage pieces that feel rare and personal, while its Curated Clutter trend turns collections themselves into expressions of identity. Searches for “trinket shelf ideas” have increased 852%.

This is an especially interesting proposition for jewelry retailers. Estate and vintage jewelry fit naturally into the treasure-hunting mentality, but the trend also makes a case for jewelry designed to be collected: charms acquired one at a time, pendants layered together, stacks built over years, and pieces associated with particular places, occasions, or memories. Instead of only presenting shoppers with the finished look, offer a style they can build upon.

Personalization points

Finally, Pinterest’s Casual Crafter points to an appetite for personalization. Searches for “clay bag charms” are up 1,499%, while “beaded bag charms diy” has risen 965%. That doesn’t necessarily mean your customer is about to start fabricating fine jewelry at the kitchen table. It does, however, suggest that shoppers enjoy the feeling of having a hand in the finished product.

Charm bars, engraving, build-your-own necklaces, gemstone selection, interchangeable elements, and other customization opportunities can provide that participation without requiring customers to be a bench jeweler.

Taken together, Pinterest’s hobby trends suggest consumers are looking for ways to slow down, learn, collect, and make their surroundings—and possessions—feel more personal.

Sounds quite a bit like jewelry after all.

Image via Pinterest