June Jewelry Sales Accelerate, Supported by Higher Average Values

By JCK News Desk | July 08, 2026

Retail jewelery sales increased 18% year-over-year in June, according to newly released statistics from Edge Retail Academy. The results were even better than May, when sales rose 12%, and provided a strong finish to the first half of 2026.

A key difference between May and June was unit performance, the report said. After overall unit sales declined 9% in May, unit sales across all product categories were flat year-over-year in June, while average retail sale values increased 18%. That combination allowed retailers to maintain strong sales growth without being weighed down by broad declines in unit volume.

Diamond jewelry had a particularly strong month. Edge reported that diamond gross sales increased 15% year-over-year, while average retail sale values rose 16%. Unit sales were down just 1%, which Edge described as stronger than May’s performance.

Colored stones and pearls (as a single category) delivered the biggest growth among the sectors highlighted in the report. Gross sales in the category climbed 30%, while average retail sale values increased 37%. Unit sales, however, declined 5%, indicating that much of the category’s growth continued to come from higher-priced merchandise rather than increased transaction volume.

Sterling silver and alternative metals remained the weakest-performing category in the June analysis. Gross sales were flat compared with a year earlier, while unit sales declined 9%. Average retail sale values increased 10%, helping offset some of the category’s softness but not generating meaningful overall sales growth, according to the report.

Overall, Edge said June reflected a stronger retail environment, with unit demand stabilizing across the broader business. Though some individual categories continued to rely heavily on higher average retail values to drive growth, the report suggested that jewelry retailers enter the second half of the year with healthier sales trends and more balanced performance.

The JCK News Desk uses AI to help research and produce the first draft of articles. This story was then reviewed by staff writer David Blomquist.

(Photo: courtesy of Getty Images)