Industry / Watches

Fossil Group Appoints New Chief Marketing Officer


Fossil Group has appointed Lisa Marie Pillette (pictured) as senior vice president and chief marketing officer.

Pillette most recently served as chief marketing officer for direct-to-consumer mattress brand Casper. Her relaunch of the Casper brand got her named a 2021 Brand Innovators “Top 100 Women in Brand Marketing” and a 2021 CMO Award for “creativity and storytelling.”

Before going to Casper, Pillette worked at Lacoste, Ralph Lauren, and Levi Strauss.

In her role, Pillette will lead Fossil’s global marketing capabilities, including marketing strategy and innovation, customer relationship management, creative and content operations, and go-to-market readiness.

Pillette is an active mentor and adviser. She serves on the boards of TRIPTK, a brand transformation group owned by Havas, and Best Pets. She is also a member and mentor for Chief, a membership network focused on female executives, and for the New York chapter of 50/50 Women on Boards.

Photo courtesy of Fossil Group

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By: Rob Bates

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