Retail / Watches

Bulova Releases New Version Of Its Iconic Devil Diver Watch


Legendary watchmaker Bulova has recently been reviving and reinterpreting its most iconic watches through its Archive Series, which is billed as “the ultimate celebration of Bulova’s history of firsts.”

The heritage brand previously reissued its 1972 Oceanographer watch, which was popularly (and awesomely) known in its time as the Devil Diver. Now Bulova is unveiling a dapper new Oceanographer model, featuring the watch’s famous orange dial.

A little history: Bulova used to supply waterproof Oceanographers to the U.S. military. The watch, which featured a rotating bezel with black and red detailing, was designed for deep diving, as it wrapped snuggly around the wrist. It earned its Devil Diver nickname when the brand printed 666 feet on the dial, referring to the depth underwater that the timepiece could withstand.

The new watch, simply called the Devil Diver, has the 666 feet on the dial and is true to the original 41 mm case size—but adds a sporty rubber strap with a three-piece buckle closure. Powered by a self-winding mechanical movement with a 42-hour power reserve, the watch boasts a stainless steel screw-back case and screw-down crown, a three-hand dial with luminescent markers, date feature, and box sapphire crystal with blue anti-reflective coating.

Priced at $750, it’s a (relatively) affordable way to own a piece of Bulova’s legacy.

The watch brand was founded by Joseph Bulova in 1875 and is headquartered in New York City, with eight international offices and distribution in 65 markets. Bulova’s portfolio of brands includes Bulova, Caravelle, and Wittnauer watches, as well as licensed Harley-Davidson Timepieces by Bulova watches, Frank Lloyd Wright Collection watches and clocks, and Bulova Clocks. 

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By: Emili Vesilind

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