Bruce Lake (pictured) has rejoined Vibhor as the private label brand’s national director of sales.

A veteran of the United States Air Force, Lake has three decades of industry sales experience. Among the brands he has worked for: Rolex, Hearts On Fire, Forevermark, and Memoire. He also has experience in retail sales management. He most recently worked for Martin Flyer.

Lake first joined Vibhor as Western director of sales in 2020.

Photo courtesy of Vibhor