Longtime industry salesperson Bruce Lake (pictured), has joined Vibhor as the private-label brand’s regional director of sales for the Western United States.
A veteran of the United States Air Force, Lake has worked in the industry for the last three decades. According to his LinkedIn profile, he previously served as sales director for Mémoire (a division of Chow Tai Fook North America), sales director at Forevermark, general manager for Torin Bales Fine Jewelry, and in sales and acquisitions for the Western region for Hearts on Fire.
He has also worked for Rolex, David Yurman, and Scott Kay and has experience in colored gemstones and retail sales management.
In his new role, Lake will be responsible for building the private-label brand alongside its owners, the Dhadda family.
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