Jewelry Retail Marketing News

Awe Inspired’s New Ad Campaign Asks Customers to Live in Awe

In an alluring new campaign they describe as "community marketing," Awe Inspired founders Jill and Max Johnson are trying to cut through the digital...

Matara Seeks to Update Pearls’ Image and Symbolism

"The Power of Pearl" campaign, introduced this summer for Matara’s ninth anniversary, was designed to expand people’s appreciation of the gem...

Sweet, Summery Collaboration Ideas for Jewelers

It's high summer. You’re melting away. And so are those little-town blues—if you’re willing to channel some big-city energy into your marketing...

Shane Co. Asks Customers to Share Jewelry Memories in Made to Shine Campaign

One of Rordan Shane’s favorite parts of his job as president and CEO of Shane Co. is hearing stories from the sales staff about customers and the...

Permanent Jewelry Expo Hopes to Be an Annual Business-Building Event

Organizers debuting a permanent-jewelry event in Las Vegas this spring say they hope the expo not only helps boost their business but provides...

Jewelers Hungry for Valentine’s Day Moments Create Fun Food Collabs

Jewelry is always a perfect Valentine’s Day gift. But if you want to take it over the top this year, various jewelers are partnering with...

Jewelers Go All Out with Events, Gifts for Galentine’s Day

No matter what your relationship status is, Galentine’s Day is one holiday everyone can enjoy, with a bit of jewelry sparkle thrown into the...

Looking for Love? Shane Co. Contest Will Pay for 15 First Dates

With the plethora of dating apps, TV reality shows about matchmaking, and the barrage of ads for Valentine’s Day, jewelry brand Shane Co. is hoping...