Designers / Industry / Marketing

Jewelers Hungry for Valentine’s Day Moments Create Fun Food Collabs


Jewelry is always a perfect Valentine’s Day gift. But if you want to take it over the top this year, various jewelers are partnering with restaurants and other food-related businesses to give your valentine an unexpected treat along with their gold, gemstones, or diamonds.

Three examples that will make Feb. 14 a scrumptious gift-giving occasion are: Lorraine Schwartz partnering with restaurant Serendipity3, Kendra Scott with the Museum of Ice Cream, and Bing Bang with Chipotle.

Lorraine Schwartz and Serendipity3
Serendipity3, a landmark New York City restaurant best known for its Frrrozen Hot Chocolate, sought to work with fine jewelry designer Schwartz for her “masterful eye for beauty,” says Joe Calderone, the restaurant’s chef and creative director.

This year Serendipity3 created its first Diamond Frrrozen Hot Chocolate with Schwartz and “Crystal Ninja” Kellie DeFries. The dessert, which is only available Feb. 14, is made from 14 exotic cocoas, topped with whipped cream, and sprinkled with edible “diamond” glitter and edible 23k gold–gilded chocolate shavings. It is served, with gold straws, in a Serendipity3 goblet covered with DeFries’ Austrian crystals.

Diamond Frrrozen hot chocolate
If you wish to take your valentine to Serendipity3 for this Diamond Frrrozen Hot Chocolate created in collaboration with Lorraine Schwartz, be prepared to pay $250,000, says chef Joe Calderone. (Photo courtesy of Serendipity3)

To accompany the dessert, Schwartz designed a handmade 18k white gold diamond bypass ring with a natural fancy pink heart-shape diamond and a light blue pear-shape diamond along with 1.15 cts. of white diamond pavé. Altogether, this Diamond Frrrozen Hot Chocolate costs a whopping $250,000, Calderone says.

“I wanted to make this the most extravagant dessert out there,” he says. “The design of the ring was 100% Lorraine.… I’ve always been a big fan of Lorraine’s work. Her designs are fun and unique. Pair that with her great knowledge of stones and personalized service, and you have the best in the business!”

Calderone says he hopes to sell multiple Diamond Frrrozen Hot Chocolates and spark romance for anyone who wants to order it.

“We’ve hosted many Valentine’s Day weddings at the restaurant. Of course, I would love to see someone propose with the ring, but it is such a cool and unique piece that I think anyone would love to receive it as a gift with or without the marriage proposal,” Calderone says. “Whatever the case is, I’m ready make this happen!”

Kendra Scott x Museum of Ice Cream
To promote the brand’s Sweet on You Valentine’s Day campaign, Kendra Scott partnered with the Museum of Ice Cream to add an immersive retail component, Kendra Scott said in a statement.

Kendra Scott x Museum of Ice Cream
Kendra Scott has worked with the Museum of Ice Cream to create a sweet space for Valentine’s Day within the brand’s Austin store, including jewelry and treats. (Photo courtesy of Kendra Scott)

Inside Scott’s South Congress flagship store in Austin, Texas, romantics can find a Museum of Ice Cream section featuring a lounge area, letter-writing station, sweet treats, and Kendra Scott jewelry. At the Austin and Chicago Museum of Ice Cream locations, fans can try the limited-time Kendra’s Sweet on You treat made with banana ice cream, pink chocolate toppings, sprinkles, and a candy heart.

As part of this Instagram-worthy partnership, the Kendra Scott brand and the Museum of Ice Cream will surprise schools in Austin, Chicago, and New York in February with ice cream parties, an ice cream truck making project, and an Amazon gift card for the teacher to offset the cost of school supplies for that teacher’s classroom.

Bing Bang and Chipotle
Your valentine might love an Extra piece of jewelry. The Extra comes in the form of a jewelry collaboration between Anna Sheffield’s Bing Bang NYC and fast food chain Chipotle. Honestly, it’s real.

BingBang Chipotle
The Extra collab between Bing Bang NY and Chipotle will go to charity, its creators say. The Extra necklace is $135 and the studs are $80 (photo courtesy of Chipotle).

The collab offers a sterling silver Extra pendant as well as a pair of sterling silver studs that bear the word Extra and a heart. The necklace retails for $135, and the studs are $80. According to the Chipotle Goods website, “Guac is extra and so are you.” Oh, behave! The studs are “a cute pairing of Chipotle and Bing Bang made with a whole lotta heart,” according to the website.

“At Bing Bang, we’ve long been known for our nameplates and playful use of words across all of our jewelry collections, so the opportunity to collaborate with Chipotle on the Extra capsule was a super special aligning of the stars,” Bing Bang founder Sheffield. “We love spreading the love, and the give back component with all of the products was really important to us, and shows our mutual interest in bringing happy-making goodies to the wider community with a little bit of charm and a lot of heart.”

All proceeds from the Extra collection will be donated to charity.

One more for good luck…

Fine jewelry brand Lagos has partnered with Starr Restaurants’ Le Coucou in New York and the Love and Talula’s Garden in Philadelphia on special gifts for certain diners on Feb. 14. Each couple who dines at one of the restaurants on Valentine’s Day receives an envelope—inside is an offer of either a complimentary glass of champagne, a complimentary dessert, or a sterling silver or 18k gold necklace from Lagos’ Beloved collection.

Top: New York restaurant Serendipity3 has partnered with jewelry designer Lorraine Schwartz for an extravagant diamond and chocolate dessert on Valentine’s Day. “Go big or go home!” says creator Joe Calderone. (Photo courtesy of Serendipity3)

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Karen Dybis

By: Karen Dybis

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