Our Ultimate How-To Guide



A real-world approach to issues both broad (creating a covetable corporate culture) and granular (starting your own podcast)

You don’t need us to tell you that running a jewelry store is a challenge—especially in 2016. That’s why at JCK, we’re always brainstorming ways to help you do that: features full of practical information you can put to everyday use; photo spreads packed with products that are not only pretty but also salable. It’s our service-minded mission that gave rise to this how-to package. In many ways, every issue of JCK is a how-to guide. This time, we just threw in a little something extra.

How to Close the Sale

How to Create a Cool Corporate Culture

How to Pick the Social Network That’s Right for You

How to Start a Podcast

How to Stock the Trends

Top: Massive (and mismatched!) earrings—majorly on-trend this fall

Photograph by Ted Morrison. Prop styling by Betim Balaman. Market editor: Jennifer Heebner. Earrings in blue titanium with brilliant- and rose-cut diamonds and brilliant-cut sapphires, $40,000, Busatti, Milan, 39-28-699-6064, busattimilano.com