How to Stock the Trends



Keep your store filled with straight-from-the-runway jewels by training your eye—and listening to your clients Many fine jewelers are squeamish about stocking trendy styles. Trends, by nature, flame out—so investing in any “hot” look comes with a degree of risk. But adding a smattering of trendy pieces to a collection of largely classic styles can, when executed smartly, increase your brand’s consumer reach and boost your bottom line.  Amanda Gizzi, director of public relations and special events for Jewelers of America, says she feels jewelers are “missing out” by ignoring tr
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