How to Create a Cool Corporate Culture

It’s easy to create a healthy, happy, and winning corporate culture. (Hint: Avoid “Meetings.”) Silicon Valley tech firms might not seem to have very much in common with jewelry stores. After all, you’re not going to set up a foosball table in the showroom or let your salespeople bring their dogs to work, and catering three meals a day for your staff would eat up a big chunk of your operating budget. But those zany offices with their “work hard, play hard” mentality are actually on to something that—believe it or not—can help jewelry retailers improve their businesses: In a fast-moving, highly competitive industry, managers know they have to create and cultivate a corporate culture that’s going to keep their people happy. Human resources and management experts say that the biggest mistake business leaders make when it comes to corporate culture is to assume it’s some

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