Massive open online courses offer a compelling and accessible way to capture new business information, education, and inspiration If you’ve never heard of MOOCs—shorthand for massive open online courses—don’t let the funny name distract you from their potential business impact. These internet-enabled learning opportunities crafted for the masses represent an efficient, economical, and engaging way for jewelry retailers to strengthen business fundamentals, gain new insights, and, ultimately, drive store performance. Here’s a smattering of what you’ll gain by embracing MOOCs. 1. Learn from Ivy League–caliber instructors For a nominal fee, jewelry retailers can take MOOCs on small business–related topics including marketing, finance, customer service, and business strategy from instructors housed at elite universities such as Stanford, Harvard, and the University