How to Debut New Products in Your Store

Your inventory doesn’t include wearables—so what? Follow these guidelines to feature smart jewels, or anything new, in your store. How many people are truly in the market for a wedding band made entirely of rubbery silicone? Jeff Dennis, owner of Jeff Dennis Jewelers in Gardendale, Ala., recently learned the answer to that question—and it’s a definitive “plenty.” Earlier this year, the fine jewelry retailer began stocking QALO (for Quality, Athletics, Love, Outdoors), a unique collection of ultra-detailed silicone wedding bands priced from $11.95 to $24.95. To promote the line, the retailer posted a photo of boxed QALO rings on Instagram and Facebook. The post’s straightforward caption: “QALO bands now in stock!” Within the first 45 days, the store sold 140 units. The anecdote illustrates one of the central tenets of successfully integrating a new product or produc

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out