JCK Show 2021 / JCK Talks

JCK Pro Exclusive: Purpose-Driven Innovation and Brand Love (Video)


In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand—from the competition. In this talk, we’ll look at the roles of both purpose and innovation and why they are the two key strategies used by brands to gain a competitive advantage that fuels both growth and profit.

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