JCK PRO

JCK Show 2021 / JCK Talks

Luxury 2021 De Beers Keynote—The Power of Purpose-Led Brands: How Values Create Value (Video)

Share

While consumer demand for diamond jewelry has been making a significant comeback following the pandemic lockdowns of 2020, consumers are also actively evaluating companies against environmental, social, and governance (ESG) criteria and choosing to engage with brands that are demonstrably purpose-led. Join De Beers Group executive vice president Stephen Lussier and chief brand officer David Prager to hear why De Beers sees this shift as a tremendous opportunity, rather than a risk, for the diamond industry, and what De Beers is doing to transform its own brand to connect differently with consumers.
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

JCK logo

By: JCK

Log Out

Are you sure you want to log out?

CancelLog out