Zales Is All Shook Up With New Elvis Presley Men’s Collection


Of the cultural and musical icons who remain in the public’s imagination, Elvis Presley continues to magnetically draw people into his orbit—one of the many reasons Zales recently launched a collection for men inspired by the King of Rock ’n’ Roll.

The Elvis Presley collection features 23 styles—from link chains and bracelets to statement diamond rings to pendants—that both pay tribute to the fashion-forward king and are designed to complement anyone who wants that same swagger in their jewelry, says Jamie Singleton, Signet Jewelers’ president of Kay, Zales, and Peoples.

Singleton says this collection comes at a key moment for Zales, as the brand is seeing major growth in its men’s jewelry and in men buying jewels for themselves. Plus, she notes, it attracts different generations, each one bringing their own insights into Presley to the collection’s bold look.

“There’s an influence on the millennial and Gen Z consumer by celebrities and influencers to embrace jewelry for all genders—think pearls, layered gold chains, diamond rings, tennis bracelets,” Singleton says. “We’re seeing them all over the red carpet! We’re seeing an uptick in jewelry sales from male consumers as men try to keep up with all these new jewelry trends, and we love it.”

Elvis Presley Collection Men's 1_3 CT. T.W. Diamond Milgrain Horseshoe Ring in 10K White Gold $1,629.00
Elvis Presley collection men’s Milgrain Horseshoe Ring in 10k white gold with 0.33 ct. t.w. diamonds, $1,629

Putting together the collection required a deep dive into Presley himself. That led to equestrian details—Presley owned horses at Graceland—like a diamond horseshoe ring and a golden profile of a horse’s head and shoulders. There are rings that highlight Presley’s famous phrases such as “Taking Care of Business.” And there are flying eagle pendants that speak to the singer’s spirited independence.

“His style was unlike anyone else’s during his time—bold, risky, and confident,” Singleton says. “We wanted to create something that would embody his personal, spunky appearance and give our customers the chance to rock his style with elevated high-end jewelry.… Elvis is a worldwide legendary pop icon who left a mark on the music and fashion industry, which continues to influence incoming generations.”

Zales added Presley’s signature on every piece in the collection as a mark of authenticity and a reminder of his life and mantras. Wearing something that makes you feel like a king is part of the fun of these celebrity collections, Singleton says.

“When people think of Elvis Presley, they think of him as the King and associate him with Graceland and his famous songs. We wanted to highlight his most iconic traits and phrases to properly pay tribute to his personality, style, and what he’s most known for,” Singleton says.

Elvis Presley Collection Men's 1_4 CT. T.W. Diamond _Rock 'n' Roll_ ID Bracelet in 10K Gold - 8.75_ $4,249.00
Elvis Presley collection men’s “Rock ’n’ Roll” ID bracelet in 10k gold with 1.4 cts. t.w. diamonds, $4,249

The Elvis Presley collection does for music what other Zales celebrity collections have done for Hollywood (the Marilyn Monroe collection) and athletics (the Serena Williams collection).

Of that Marilyn Monroe collection, Singleton says, “Similar to the Elvis Presley collection, the goal is to give fans that sense of nostalgia and something to remember their favorite icon by. The Marilyn Monroe pieces were made to look like some of the actual pieces Marilyn herself was known for wearing in Hollywood—pearls, sparkly diamonds, dangly earrings. She was such a huge part of Hollywood’s history, so we wanted to create something that really embodied her glamorous persona.”

The Marilyn Monroe collection is still available for purchase, along with Zales’ Vera Wang LOVE collection and its new Serena Williams Jewelry collection. The Elvis Presley collection includes 23 styles set in yellow and white 10k gold with diamond accents throughout. Prices range from $1,249 to $4,249.

Top: Zales recently launched its Elvis Presley collection, which features pieces such as this men’s Flying Eagle Pendant in 10k gold with 1.3 cts. t.w. diamonds, $1,629. (All photos courtesy of Zales)

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Karen Dybis

By: Karen Dybis

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