
New York’s unofficial Watch Week looks to be its biggest yet, with record exhibitor counts at WatchTime New York and the Windup Watch Fair, plus scores of independent brands staging their own showings around the city.
WatchTime New York will have a new high of 48 exhibiting brands at its Gotham Hall show, which will run Oct. 16 to 18. The 11th annual watch collector event will include multiple world premieres and will offer opportunities to spend time with executives from global brands as well as independent watchmakers, organizers said.
Expected new releases will come from big brands such as Blancpain, which will highlight its new Lady B timepiece, as well as up-and-coming indie brands such as Kudoke, Kollokium, Ferdinand Berthoud, Daniel Roth, and Artime. Organizers confirmed Kudoke and Frederique Constant are debuting new models at the show.
“The audience profile for a WTNY attendee is engaged, qualified, knowledgeable, and excited. Part of the draw of the show is collectors be able to gather under one roof with other like-minded people,” Sara Orlando, publisher of WatchTime, tells JCK.

“We are very pleased with the caliber of independents that take part of our show. Many of the brands have wait lists exceeding five years for delivery yet they are taking the time and expense to exhibit at WatchTime New York,” Orlando says. “The independents have a different mentality than some of the bigger brands who think that they don’t need to take part in consumer show because their sales are good.”
Orlando says brands should take part in watch shows like WatchTime New York when their sales are strong.
“There is always a need to reach the next customer and maybe have them experience the product when they’re still aspiring, and then in five to 10 years, they will be ready to make that acquisition to their collection,” Orlando says. “Our focus on introducing emerging independents and creating meaningful connections between brands and collectors reinforces WatchTime New York’s role as a leader in the international watch conversation while helping cultivate the next generation of collectors.”
Confirmed WatchTime exhibitors include Armin Strom, Arnold & Son, Artime, Artisans de Genève, Bell & Ross, Bianchet, Blancpain, Chopard, Chronoswiss, Citizen, Czapek, Daniel Roth, Fears, Fortis, Ferdinand Berthoud, Frederique Constant, G-Shock, Gerald Charles, Gérald Genta, Glashütte Original, Hautlence, H. Moser & Cie., Jacob & Co., Keris, Kollokium, Kudoke, Laurent Ferrier, Louis Erard, L.Leroy, Massena LAB, MB&F, Ming, Moritz Grossmann, Norqain, Oris, Parmigiani Fleurier, Perrelet, Piaget, Ressence, RGM Watch Co., Sarpaneva, Schwarz Etienne, Singer, Ulysse Nardin, Urwerk, Voutilainen, Zeitwinkel, and Zenith.
Friday night tickets are sold out, but single-day admission is still available for Saturday and Sunday. “There is so much work and thought that goes into a show of this size. The fact that year after year WatchTime New York has grown and exceeded expectations is nothing short of miraculous,” says Orlando, crediting WatchTime New York’s small but mighty team and event director Minda Larsen for the show’s success.

Other New York Watch Week events include the Windup Watch Fair running Oct. 16–18 at Center415. Two events are scheduled for Oct. 15: the Indies.NYC event; and the Fondation Haute Horlogerie (FHH) New York Watch Summit 2026 at Neuehouse Madison Square. Indies.NYC is fully booked as of this time.
The FHH event features four curated panel discussions bringing together leading figures from the watch industry to examine the ideas, challenges, and opportunities shaping the future of watchmaking, the organization said.
FHH panels include how knowledge is shaping watchmaking’s future; what qualifies as an icon in watchmaking today; the new perceived value of watches; and a discussion on whether the United States can maintain its position as the largest market for fine watch sales.
Top: WatchTime New York will have a record 48 exhibiting watch brands at its Gotham Hall show. (Photos courtesy of WatchTime New York)
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