Industry / Watches

Vacheron Constantin Announces New Americas President


Vacheron Constantin has appointed industry veteran Alexander Schmiedt (pictured) president of its Americas division.

He will assume the role, which involves overseeing the watch brand’s United States, Caribbean, and Latin American markets, on July 1.

Since 2016, Schmiedt has been Vacheron Constantin brand director for the Middle East, based in Dubai, United Arab Emirates. Prior to that, he spent 11 years at Montblanc International—which, like Vacheron Constantin, is part of the Richemont Group. He eventually became Montblanc’s managing director for watches.

Born in Austria, Schmiedt holds a law degree from Vienna University. His industry career began when he joined his family’s business, Schmiedt & Co., where he eventually oversaw the distribution of watch brands in Austria and Central Europe.

Schmiedt eventually received a Master of Business Administration from the Wharton School at the University of Pennsylvania, and worked as a consultant for the Boston Consulting Group in Germany.

He takes over the role from Leslie Kobrin, who has held it since 2017.

(Photo via LinkedIn)

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By: Rob Bates

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