Rolex Holding SA, which controls the watch brand worldwide, has named Nicolas Brünschwig its board president, or chairman, according a filing in the Swiss corporate registry.
He succeeds Bertrand Gros, who left the company this summer, the filing said.
“President is a French translation of chairman,” Gros tells JCK via email. “Indeed, my function was, for more than 25 years, chairman of Rolex SA and Rolex Holding SA.”
He adds: “I had to retire for reasons of limit of age (72 years).”
Swiss newspaper Handelszeitung, which first flagged the registry filing, notes that “Gros was considered by many to be the most powerful man at Rolex.”
Brünschwig has been associated with the brand since 2016. He previously ran Swiss fashion retailer Bongénie. In June Brünschwig, a member of the family that began Bongénie, handed over its management to his son Loïc, Handelszeitung reported.
According to the Swiss registry, Brünschwig has served both as a Rolex director and board vice president.
Jean-Frédéric Dufour remains the Rolex CEO. He was first appointed to the role in 2014.
Rolex did not respond to a request for comment prior to publication.
This story has been updated with comments from Bernard Gros.
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