Gold / Industry / Silver

Roberto Martinez, Jewelry Company Founder, Dies


Roberto Martinez Sr. (pictured), founder of the jewelry company that bears his name, died on Jan. 20 of a non-COVID-related respiratory illness. He was 83.

Martinez emigrated to the United States from Cuba in 1960. He entered the jewelry industry in 1968, cofounding Latin Gold of Los Angeles.

In 1976, he started Roberto Martinez Inc. The company was a “pioneer” among importers and manufacturers in selling 14k gold and sterling silver jewelry by the gram. He retired from the jewelry industry in 1997.

The company is now run by his children, Elsa Martinez and Roberto Martinez Jr.

He is survived by Elsa, his wife of 61 years; daughters Elsa and Eileen Martinez; son Roberto Jr.; 10 grandchildren; and three great-grandchildren.

(Photo courtesy of Roberto Martinez)

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By: Rob Bates

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