How 2 Mom Founders Built Pip Pop Post Into an Eight-Figure Kids’ Jewelry Brand

By Karen Dybis | September 29, 2026

Four years after Sydney Bledsoe and Janelle Lucero founded Pip Pop Post, the friends and sisters-in-law got the news of a lifetime: Their Utah-based company was ranked No. 68 on the 2026 Inc. 5000 list.

The duo started Pip Pop—their children’s jewelry brand centered on fun earrings for sensitive ears—as moms first, looking to create the kind of jewelry they wanted for their own daughters. Not only did the company grow into a national brand, it also has a loyal mom-and-daughter following that Bledsoe and Lucero say is its own reward.

“One of the things that’s most surreal about Pip Pop is remembering just how small it was in the beginning. When we started our Instagram account, we had four followers; it was essentially the two of us and our husbands,” Bledsoe says.

“We initially ran the business from a basement. By the time we filmed our founder video in 2024, we had moved into a three-room office, built a team of 13 women, and were approaching 50,000 Instagram followers,” she says.

Pip Pop jewelry — *Pip Pop uses packaging and add-on items like stickers to make getting one of its orders fun for the recipient.*

Now, Pip Pop is an eight-figure children’s jewelry brand. It’s a story that both Bledsoe and Lucero say is a classic business case of seeing a gap in the marketplace and finding solutions—and they’re having a ball doing it.

Their stories start with their own love-hate relationships with jewelry. Bledsoe loved her first memorable jewelry piece—a silver bracelet with red dangling charms her parents gave her on a family trip. Lucero, however, had sensitive ears, so wearing earrings could be painful.

Their early lives were different as well. Bledsoe grew up in Plano, Texas, worked at gift boutiques in high school, and got an early-education degree. Lucero grew up in Utah, worked restaurant jobs, and studied for a time in college before leaving to eventually start a clothing company. Lucero also worked as a doula and a flight attendant.

“Looking back, I think that explains why entrepreneurship ultimately fit me so well. I love the variety, creativity, and problem-solving that come with building a business,” Lucero says. “No two days are exactly the same, and I get to work with people I genuinely enjoy being around.”

They created the idea that became Pip Pop on Thanksgiving night in 2020. They were playing card games, and Bledsoe’s daughter had recently gotten her ears pierced. They started talking about how difficult it was to find great earring options for kids.

Pip Pop Jewelry Box — *Pip Pop has whimsical earring options as well as more sophisticated styles like hoops for its wearers to grow into.*

“Kids with newly pierced ears need to keep their earrings in, including while they’re sleeping, but so many traditional earring backs can be uncomfortable. We also have very sensitive ears ourselves, so we understood that frustration personally. Even products marketed for sensitive ears didn’t always work for us,” Bledsoe says.

As for that fun-to-say name? Even that happened organically. Someone said Pip, someone else said Pop. They also played around with Poppy, and eventually landed on Post because everyone loves a good mail day.

“Our philosophy is that jewelry should add fun to your life rather than become one more thing you have to worry about,” Lucero says. “From the beginning, we wanted to create earrings girls could put in and comfortably leave in, whether they’re sleeping, playing, or going to school. That means paying attention to the questions parents actually care about: Are they truly hypoallergenic? Are they waterproof? Are they comfortable? Do the backs poke?”

At the same time, Bledsoe says they never wanted practicality to come at the expense of style.

“Jewelry is a form of self-expression, even for young girls. We want kids to be excited about what they’re wearing and parents to feel confident about what they’re putting in their children’s ears,” Bledsoe says. “Ultimately, we want a girl’s experience with jewelry to be positive from the very beginning.”

Top: Sisters-in-law Sydney Bledsoe and Janelle Lucero founded Pip Pop Post to create hypoallergenic earrings for kids with sensitive ears. (Photos courtesy of Pip Pop Post)