Industry / Silver

Pandora Appoints New Chief Marketing Officer


Pandora has named Mary Carmen Gasco-Buisson (pictured), the current global vice president at Unilever, its new chief marketing officer.

Since 2020, Gasco-Buisson has overseen the marketing of Unilever’s Axe brand. Prior to that, she worked at Unilever rival Procter & Gamble for 22 years. There, she served as consumer health CEO at P&G Ventures and global marketing and innovation director for Hugo Boss fragrances. She has also held an executive role at venture capital firm M13.

Gasco-Buisson replaces Carla Liuni, who left the role in March. She will report to Pandora CEO Alexander Lacik and serve on Pandora’s executive leadership team.

This week, Pandora announced it was bringing its lab-grown diamond collection to the United States, as well as its third straight quarter of record revenue.

Pandora now invests approximately 13%–15% of its turnover in the area into marketing, up from around 9% in 2018.

Photo courtesy of Pandora

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By: Rob Bates

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