Pandora has named Mary Carmen Gasco-Buisson (pictured), the current global vice president at Unilever, its new chief marketing officer.
Since 2020, Gasco-Buisson has overseen the marketing of Unilever’s Axe brand. Prior to that, she worked at Unilever rival Procter & Gamble for 22 years. There, she served as consumer health CEO at P&G Ventures and global marketing and innovation director for Hugo Boss fragrances. She has also held an executive role at venture capital firm M13.
Gasco-Buisson replaces Carla Liuni, who left the role in March. She will report to Pandora CEO Alexander Lacik and serve on Pandora’s executive leadership team.
Pandora now invests approximately 13%–15% of its turnover in the area into marketing, up from around 9% in 2018.
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