Tiffany & Co. put a bit of humor in its new Love & Celebration campaign thanks to a cheeky performance by Academy Award–winning actress Mikey Madison, wearing the maison’s Sixteen Stone solitaire diamond ring.
In the campaign video, a song softly plays on the radio as Madison sits at a vanity in an elegant black dress. She reaches into the iconic Tiffany blue box and pulls out the ring—instantly recognizable for its cross-stitch motif, as designed in 1959 by legendary Tiffany creative Jean Schlumberger.
Madison places it on her ring finger and murmurs, “Loves me,” then moves the ring to her index finger and says, “Loves me not.” She switches the ring between fingers, striking different poses in the mirror as she repeats “Loves me…loves me not.” Finally, Madison turns the music off and puts the ring on her middle finger. “I love—me,” she states. She closes the Tiffany box as if a decision is made, stands up, and leaves the scene.
Everything from Madison’s expressions to the idea of a diamond ring as something a woman chooses for herself makes the short film highly watchable. “Mikey Madison is honestly just the perfect ambassador for this kinda stuff,” wrote one commenter on Tiffany’s Instagram.
The actress, who costarred on the TV series Better Things before winning a 2025 Oscar for Anora, became a Tiffany ambassador in 2025, first starring in its HardWare campaign.
Instagram reaction to the Sixteen Stone video also included this comment: “excellent—again! For years, I was asking myself why Tiff isn’t designing a solo with the eternity. Now, it comes.”
With this campaign, Tiffany said it is expanding the definition of love for its long-standing “love story” angle on jewelry, to include self-purchasers. Madison’s wearing the ring confidently and on her own terms underscores the “simple yet powerful message” of self-love, the company said in a statement.
“The campaign marks an evolution…that embraces not only romantic love, but also the deeply personal relationships people cultivate with themselves, their families, their chosen communities, and the moments that define their lives,” said the Tiffany statement. “Rooted in the belief that love is expansive and self-defined, the campaign celebrates the many ways that people whose to honor meaningful connections.”
Along with the video, Tiffany has posted a series of short films online and on social media that educate the viewer about the Tiffany’s diamond expertise and artisanal mastery. The company is “highlighting the precision, artistry, and inventiveness that have defined Tiffany & Co. for nearly two centuries,” it said in a statement.
Love & Celebration marketing focuses, too, on how the Sixteen Stone, originally designed as a wedding band and now also available in a solitaire ring silhouette, can be an everyday jewelry statement for the wearer.
“The campaign reaffirms Tiffany & Co.’s enduring belief that love continues to evolve, while remaining at the heart of the house,” the statement said.
Top: Mikey Madison, Oscar-winning actress and Tiffany ambassador, stars in a new campaign from the heritage house. (Photos courtesy of Tiffany & Co.)
- Subscribe to the JCK News Daily
- Subscribe to the JCK Special Report
- Follow JCK on Instagram: @jckmagazine
- Follow JCK on X: @jckmagazine
- Follow JCK on Facebook: @jckmagazine
