
Mejuri just introduced its first jewelry collection made with stainless steel, a move that company founder Noura Sakkijha says expands the Toronto-based brand’s design opportunities and maintains its affordable luxury vibe.
“The collection wasn’t conceived as a response to rising gold and silver prices. It was a design-led decision first,” Sakkijha tells JCK. “That said, the current market environment does make steel even more compelling because it allows us to create larger, bolder pieces while maintaining accessibility.”
Mejuri’s new gold-finished steel pieces include Billie hoops ($78), Gia drop earrings ($148), and Janis bangles ($168 for a set of three). The Steel collection’s standout is a pair of Lulu Loop studs ($128), each earring a kind of puzzle piece with a looping, architectural look. All the jewelry is made from surgical-grade, PVD-bonded stainless steel.
Sakkijha says using steel represents an evolution rather than a reinvention. It’s not meant to replace gold or sterling silver, but rather expands wearers’ options and allows them to elevate their jewelry look at non-elevated prices.

Mejuri senior director of jewelry designs Nicole Ghosn notes that a variety of jewelry and watch brands use steel, including Miru, Hey Harper, and Fossil. The metal is durable, waterproof, and hypoallergenic, she adds.
“Steel gave us a way to express our point of view at a scale gold, sterling silver, and vermeil don’t always allow. Same DNA, different material and different possibilities,” says Ghosn. “The Lulu Loop studs are probably where we landed most clearly on that. A single tubular loop—volume without the weight.
“The material is new to us; the point of view and the approach are how we’ve always approached design at Mejuri,” she says.
In designing the Steel collection, Mejuri considered its client base: fine jewelry wearers who are not out to follow a trend—they don’t really want something they’ll put away next season. This customer prefers jewelry with presence, a larger scale, noticeable from across the room. Yet it still needs to feel like her.
“One thing that has always been true about Mejuri is that we start with the customer. We think about how she lives, where she goes, and what role jewelry plays in her everyday life, and we marry that with our core pillars—comfort, considered design, transparency, and quality,” Ghosn says. “Steel solved for that without compromising on wearability or quality.

“What we noticed was a desire for larger, more statement-making pieces that were still comfortable, hypoallergenic, and easy to wear every day. Steel naturally solved that. Whether she’s elevating an everyday outfit or dressing for an event, we wanted to create pieces that could show up in those moments without compromising on wearability,” says Ghosn.
She says that Mejuri’s reference point for the collection was sculptural jewelry of the ’60s and ’70s, like the work of Arnaldo Pomodoro and Verner Panton.
“That era had a really different relationship with manufacturing. Industrial processes were opening things up, and designers were pushing form in ways that felt genuinely new,” she says. “Bombé shapes; tubular forms; that polished, almost liquid, quality. It reads really modern right now, which makes sense to me.”
Versatility was also a design priority. The Gia earrings, for example, are convertible from double-sphere drops to single-sphere studs.
Sakkihja tells JCK that customer feedback will help determine whether Mejuri expands its use of steel. “Steel opens up a lot of creative possibilities, particularly when it comes to scale and sculptural design,” she says, “and we already have exciting launches planned, especially heading into the holiday season.
“Steel will remain a curated part of our assortment,” Sakkihja says. “Fine jewelry remains at the heart of Mejuri, and we see steel as a complementary expression of our design point of view rather than a departure from it. As always, we start with the customer and build from there.”
Top: Mejuri’s new stainless steel collection includes the Janis Flexi bangle set. (Photos courtesy of Mejuri)
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