
Yellow Rose by Kendra Scott is prepping its third location, and Kendra Scott already has plans for a fourth boutique for this fast-growing brand extension centered on Western romance.
Kendra Scott opened its first Yellow Rose stores, in Austin and Dallas, during the last two months of 2024. Its Houston boutique is due to open sometime in the first quarter of 2025, and Nashville is up next, according to the company, which debuted the Yellow Rose line in 2023.
Interior design in Yellow Rose by Kendra Scott stores focuses on the cowgirl aesthetic, offering a balance of feminine and masculine within its Western theme, says Kendra Scott, founder and chief creative officer of her namesake brand. To achieve this, decor in the boutiques includes vintage objects that Scott sources at antique fairs in Round Top, Texas.
“One of my favorite pieces is the 1940s Italian Clover Conversation sofa at our Austin location. It’s a stunning focal point, purchased from Leftovers Antiques and Home Mercantile in Round Top,” Scott says. “The team restored it beautifully, bringing this timeless piece back to life.”

Kendra Scott as a business has a customer-first mentality, so adding brick-and-mortar stores for new concepts like Yellow Rose is a priority, Scott says.
“It was really important to me to create a space where customers of all ages feel comfortable to come in, touch and feel our product, try things on, and walk away having had a truly positive experience in our stores,” she says.
Timing has also been positive for Yellow Rose’s retail expansion coming to fruition. “Western fashion and culture have always been a part of Texas and the West, but over the last few years, we’ve seen it influence pop culture in a big way, whether through shows like Yellowstone, country crossovers from megastars like Beyoncé and Post Malone, or even influencing major fashion houses like Louis Vuitton,” Scott says.

“For us, it’s always been in our DNA,” Scott notes. “So having the opportunity to amplify that and create something beautiful for the modern cowgirl has been such a joy. I’m consistently inspired by everything around me, so who knows what future designs will bring.”
At Yellow Rose by Kendra Scott stores, clients can find the brand’s Western-style jewelry along with apparel and accessories from brand partners such as Westerly, Three Sons, Arloom, Juan Antonio (leather jackets and handbags), HBarC, Daydreamer (tees), and Ranch Road (boots). Yellow Rose also collaborated with Wrangler for a selection of denim clothing in the stores.
As a brand within the Kendra Scott universe, Yellow Rose highlights the company’s longtime tenets of family, fashion, and philanthropy. A portion of every Yellow Rose by Kendra Scott purchase, for example, is donated to local nonprofits, such as Nest’s Women of the West fund, which offers mentorship, coaching, funding, and peer support to artisans and entrepreneurs.
Top: Yellow Rose by Kendra Scott opened a boutique at Dallas’ West Village retail complex in December. (Photos courtesy of Kendra Scott; Photography by Lisa Petrole)
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