Industry / Retail

Day’s Jewelers Promotes Levesque to VP of Marketing


Nikia Levesque (pictured) has been promoted to vice president of marketing for Waterville, Maine–based chain Day’s Jewelers.

Levesque was previously marketing manager for the eight-store chain, which has stores in Maine and New Hampshire.

Levesque has worked for Day’s Jewelers since she was a teenager. She began her career as a service specialist at the company’s Waterville location. Since then, she has worked as a sales associate at Day’s Jewelers’ Waterville and Augusta, Maine, locations, and in its corporate office as a merchandising intern, marketing coordinator, and, most recently, marketing manager.

Levesque holds a bachelor’s degree in international business and logistics from Maine Maritime Academy.

“I came into the jewelry business and Day’s Jewelers when I was only 16 years old and I have developed a true passion for the industry and a love for this company and our people,” Levesque said in a statement. “I am excited and dedicated to leading our marketing team into the future.”

In her new position, Levesque will provide leadership, guidance, and career development training for Day’s Jewelers’ entire marketing team. She will also oversee the Day’s website and e-commerce division, and serve on the company’s executive board.

Levesque takes over the position from the former owner of Day’s, Jeff Corey. Corey will remain on the company’s board of directors.

Corey and wife Kathy purchased Day’s in 1988 and owned the company until November 2021, when they transferred ownership of the company to Day’s employees under an employee stock ownership plan (ESOP).

The company is currently run by Jeff and Kathy’s son Joseph.

“I first met Nikia when she was 16 at a mutual friend’s graduation celebration,” Jeff Corey said in a statement. “I knew immediately she belonged on the Day’s team. Retirement will be much easier for me knowing our marketing department is in such capable hands.”

Image courtesy of Day’s Jewelers

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By: Rob Bates

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