Diamonds / Industry

Charles Stanley Retires From De Beers


Charles Stanley, president of De Beers Brands in North America, and head of Forevermark’s U.S. division since its inception, is retiring after more than 20 years with De Beers.

Stanley (pictured) will hand over his official duties during the month of January and remain with the brand through the end of February to ensure a smooth transition, the statement said.

Céline Assimon, the CEO of De Beers Jewellers and De Beers Forevermark since 2020, will assume Stanley’s responsibilities until a permanent successor is found. She will work out of De Beers headquarters in London.

Stanley took over the Forevermark brand in 2010, after having worked as a marketing director for De Beers Group from 1994 to 2003. From 2003 to 2010, he served as vice president of merchandising and operations for well-known jeweler Harry Winston.

A De Beers statement said that Stanley “has played a key role in growing the De Beers Forevermark business in North America, overseeing several high-profile campaigns and significant evolutions in the business’s commercial offering, including the development of its e-commerce proposition. Charles also played a central part in representing De Beers in the wider industry through his roles in a range of diamond and jewelry trade associations.”

Added Assimon in the same statement: “Since I joined De Beers, it has been a privilege to be able to call on Charles’ expertise and experience, both as the De Beers Forevermark business has evolved and grown in a fast-changing external environment, and as we have sought to integrate our broader downstream activities into a ‘one De Beers’ approach.…”

She continued: “While Charles is leaving, I am really looking forward to working even more closely with the excellent De Beers Brands team in the U.S. that he has built over the years while we continue to seek his long-term replacement.”

Photo courtesy of De Beers

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By: Rob Bates

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