Industry / Trends

Brilliant Earth and Logan Hollowell Blossom With Secret Garden Collection


The centerpiece of Brilliant Earth and Logan Hollowell’s new collaboration, an 8+ ct. diamond thorn collar, captures the overall theme of their work together, a special collection they titled Secret Garden.

This necklace features 138 round lab-grown diamonds set in 14k white or yellow gold—a balance of durability and fragility, and a showstopper in the 12-piece collection, says Kathryn Edison Money, senior vice president of merchandising and retail for Brilliant Earth.

With the Brilliant Earth x Logan Hollowell collection’s motifs of always on-trend butterflies, pink and green lab-grown gemstones, and fierce elegance, its timing seems like kismet. Fine jewelry designer Hollowell was an ideal partner and made the process of working together easy, Edison Money says. The collection dropped Aug. 8.

Logan Hollowell Brilliant Earth
Studded with fierce thorns and 138 lab-grown diamonds, the Briar collar necklace ($10,000) is the Brilliant Earth x Logan Hollowell collection’s showstopper.

“We sought out to work with Logan because we were drawn to her beautiful designs and appreciation for the planet. Many of our own Brilliant Earth pieces are inspired by nature, and we knew her design aesthetic matched our vision,” Edison Money says.

The collaboration’s earrings, necklaces, and rings feature lab-grown pink sapphires, emeralds, and diamonds in flower-, butterfly-, and thorn-shaped settings. They are available at Brilliant Earth showrooms in Santa Monica and Brooklyn as well as online, with prices ranging from $795 to $10,000.

“We carefully considered each piece—the artfully placed pavé diamonds, the delicate accents centered around the gemstones, the precisely curved interior of the Thorn collar, and the dangling pink sapphires and emeralds in the Bloom earrings,” Edison Money says. “For us, these designs create an authentic reflection of both the Brilliant Earth and Logan Hollowell aesthetics merged together in a cohesive way.”

Hollowell Brilliant Earth earrings
Logan Hollowell’s Bloom drop earrings for Brilliant Earth ($3,495), featuring lab-grown pink sapphires, emeralds, and diamonds, exemplifies the colored gemstone trend.

The name Secret Garden refers to the designs, yet it also speaks to how both companies conduct their work within the jewelry industry. Hollowell is known for her spiritual practices and dedication to sustainability and ethically sourced gems. Brilliant Earth upholds these same standards, Edison Money adds.

“Female founders bring a unique perspective, and there was an immediate synergy between the two brands in terms of our culture and values,” Edison Money says.

“Whether searching for partners with strong brand alignment or building our internal teams, we are always thinking about culture adds. Diversity and Inclusion are very important aspects of both the Brilliant Earth and Logan Hollowell brands, and we are proud to be a female-founded and majority female-led company.”

Hollowell Brilliant Earth bracelet
Butterflies, that perpetually popular jewelry symbol, are found throughout the Secret Garden collection, including this Flutter lab-grown diamond bracelet ($995).

Brilliant Earth cofounder Beth Gerstein has led the now publicly traded company through its explosive growth in recent years. Headquartered in San Francisco and Denver, Brilliant Earth has 34 showrooms and will open its first indoor mall location later this summer. It also recently launched lab-grown diamond collections made through a carbon dioxide capture process and with 100% renewable energy.

“We started Brilliant Earth to raise ethical standards in the diamond industry and to create a transparent way to buy beautiful fine jewelry, and we are committed to continuing to pioneer new standards for sustainability in the diamond industry,” Edison Money says.

Top: Floral earrings and rings with lab-grown diamonds, emeralds, and sapphires are in Brilliant Earth’s new Secret Garden collaboration with fine jewelry designer Logan Hollowell that debuted Aug. 8. (Photos courtesy of Brilliant Earth)

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Karen Dybis

By: Karen Dybis

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