Industry / Retail / Watches

Breitling Opens Six New Boutiques


Breitling is opening six new boutiques in the first two months of the year.

The watch company has added stores in Atlanta (Lenox Square); Dallas (NorthPark Center); Costa Mesa, Calif. (South Coast Plaza); Boca Raton, Fla. (Boca Raton Town Center); Garden City, N.Y. (Roosevelt Field); and Houston (Woodlands Mall).

With these six additions, Breitling has 29 stores in the United States, and more than 250 worldwide.

The new boutiques range in size from 670 to 1,500 square feet and feature a “unique design concept” patterned after an industrial loft, Breitling said.

“As the Breitling brand continues to grow, our retail development remains a priority,” said Thierry Prissert, president of Breitling US, in a statement. “We have a robust strategy for our North American expansion.”

In December, financial news sources reported that Breitling had a new private equity owner, Partners Group Holdings, which was eyeing a public listing on the Swiss stock exchange in 2027.

Top: Breitling’s store in Dallas (Photo courtesy of Breitling)

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By: Rob Bates

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