Blogs: On Your Market / Designers

With Its Latest Offering, Aurum Enters The Fine Jewelry Space


It’s been just a bit more than two years since Icelandic jeweler Aurum was featured on this blog, having just released a new collection designed with men in mind.

Many jewelers have created their own takes on men’s jewelry since, though Aurum’s Griðungur still feels fresh and unique—a standout among many, many great releases these last several years.

Aurum now steps into the category of fine jewelry with an offering of wedding and engagement rings and pendants made in 14k yellow and white gold and featuring lab-grown diamonds.

Aurum Ran diamond ring
Ran ring in 14k white gold with 0.33 ct. lab-grown diamond, $1,665
Aurum Swan ring
Swan ring in 14k white gold, $695

The pieces are a natural extension of Aurum’s existing sterling silver collections, giving fans of the brand the opportunity to fold its aesthetic into their keepsake collections whether for commitment purposes or fashion wear.

Aurum diamond necklace
Necklace in 14k yellow gold with 0.33 ct. lab-grown diamond, $1,205

If you’ve ever been to Iceland, you might recognize it in this line—while the designs are cohesive in many ways, they also differ from one to the next, an illustration of the country’s vast topography. Lava fields, glaciers, volcanoes, mountains, beaches, waterfalls, wildflowers—Iceland has literally everything, and while you’re likely to experience a rather chilly, rather damp vacation, it’s certainly one you’ll never forget.

Aurum diamond ring
Tuttu ring in 14k yellow gold with 0.05 ct. lab-grown diamond, $565

That variety lives in Aurum’s jewels, for which designer Guðbjörg Kristín Ingvarsdóttir was inspired by the island’s memorable landscape and its unique flora and fauna. Perhaps most notable are the men and women’s Erika wedding bands: To commemorate the brand’s 20th anniversary, the rings stand out for their nature-inspired texture and organic-looking design.

Aurum Waterfall ring
Waterfall ring in 14k white gold, $555
Aurum Erika diamond necklace
Erika necklace in 14k white gold with 0.07 ct. lab-grown diamond, $600

“Erika encapsulates the spirit of Aurum’s origins,” reads the brand’s website. “Picture a picnic in the Icelandic countryside. A young girl fascinated by the delicate flowers, collecting them for her mother. And writing a fairy tale in her diary about her hopes and dreams.”

Aurum Nanook ring
Nanook ring in 14k white gold with 0.1 ct. lab-grown diamond, $910

Modern consumers should love Aurum for its commitment to creating responsible jewelry. Production is based entirely in Iceland, a country that generates 100% of its energy through renewable sources. Each piece is made using recycled gold, and all stones—diamonds and colored gems—are lab-grown.

Aurum Swan ring
Swan ring in 14k yellow gold, $1,720
Aurum diamond necklace
Necklace in 14k yellow gold with 0.33 ct. lab-grown diamond, $1,205

You can view the collection in its entirety on Aurum’s website.

Top: Erika ring in 14k yellow gold, $520

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By: Brittany Siminitz

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