Le Vian Declares November “Platinum Love Month”

Eddie LeVian, the CEO of the fine jewelry brand Le Vian, is on a crusade to promote platinum jewelry across America. (more…)

“There’s Never Been a Better Time to Buy Platinum”

In the 1990s, when Platinum Guild International (PGI) began promoting platinum jewelry to American retailers for the first time, the association...

Lizzie Fortunato Debuts Innovative Resale Program Re-Jeweled

With their new Re-Jeweled experience, the twin sisters behind jewelry and accessories brand Lizzie Fortunato say they are proud to be pioneers in...

David Turgeon Joins Fruchtman Marketing

Jewelry ad agency Fruchtman Marketing has appointed David Turgeon senior vice president of client services. (more…)

Park City Speakers Challenge Industry’s Approach to Tech, Consumer Trends

At Conversations in Park City—an Oct. 13–15 event billed as a jewelry industry thought leader retreat—participants were advised to explore...

How I Got Here: Jennifer House Reflects on Her Rebranding Decision

Jennifer House recently made one of the biggest decisions of her life so far: She rebranded in August from Origin 31 Fine Jewellery to Jennifer House...

Create Campaigns That Make Jewelry Irresistible To Consumers

If you’re not in the habit of regularly creating campaign photography to promote your jewelry collections, you’re missing out on a chance to...

Banter by Piercing Pagoda President Wants to Lead in Experiential Retail

Now in her ninth month as president of Banter by Piercing Pagoda (BPP), Amy Robinson says the Signet-owned brand is focusing its sizable energies on...

Platinum Born Campaign Takes Aim at the Self-Purchasing Woman

Platinum Born’s new marketing campaign and redesigned website strengthen the brand's position for connecting with today’s self-purchasing female...

Martin Katz Offers Hotel Guests Breakfast in Bed With a Side of Diamonds

Cooking up new jewelry designs is what Martin Katz does on a daily basis, so when he got the opportunity to curate a "diamond menu" with one of...