The Natural Diamond Council’s Fall Campaign Is Icy, Brilliant, and Beautiful

If there’s one thing David Kellie, CEO of the Natural Diamond Council, won’t forget about his recent trip to Canada’s Northwest Territories,...

Shane Co. Evolves Brand Statement to “Your Friend & Jeweler”

Family-owned jewelry company Shane Co. is updating its catchy marketing and advertising with a more concise brand statement, letting customers know...

Platinum Born Salutes Female Leadership in New Ad Campaign

Platinum Born's Born Leaders marketing campaign, which debuted in early May, is designed to inspire women of all generations to consider platinum...

Jacquie Aiche Exposes Her Rebel Heart With Rock Star Campaign

Both the jewelry and the celeb-studded marketing campaign for Jacquie Aiche's new collection Rebel Heart exude sensual energy between two lovers and...

Loyal.e Paris Wins B Corp Certification for Ethical Standards

Maïssa Zard reached a goal in January that she is metaphorically shouting from the rooftops: Her fine jewelry company, Loyal.e Paris, is now a...

You Gotta See These Trees With Fine Jewelry as Ornaments

The holidays are an extravagant time for many, but a Christmas tree in your hotel room dripping with fine jewelry may be the most extravagant holiday...

How Investing in Permanent Jewelry Saved This E-Commerce Brand

For Modern Merrigold founder Mary Wood, permanent jewelry is more than a fashion trend—it's what kept her jewelry company going during "the...

The State of the Luxury Market on the Brink of 2024

To describe Milton Pedraza, CEO of the Luxury Institute, as someone who has his finger on the pulse of the luxury goods market is only half right:...

Kay Jewelers Goes Cinematic With Latest “Every Kiss Begins…” Ads

What do the "Every kiss begins with Kay" jewelry ads have in common with the blockbuster film Avatar: The Way of Water? The same scuba team was...

How One Jewelry Brand Prepped for Black Friday and Cyber Monday

As one of the most important shopping periods of the year approaches—with Black Friday at the end of this week, followed days later by Cyber...