Social Media Updates for November 2026

By Brittany Siminitz | November 13, 2026

Pinterest Makes More of Its Ad Inventory Available Programmatically

Pinterest has expanded programmatic ad buying, allowing advertisers to purchase its display and video inventory through platforms such as Amazon Ads and Google Display & Video 360.

For jewelry brands with larger advertising budgets, the appeal is Pinterest’s position early in the shopping process. The social media platform says it now reaches 640 million monthly active users and handles more than 80 billion searches each month, more than half of them commercial. More notable is that 96% of its text searches are unbranded—meaning users are often looking for ideas before they’ve decided exactly what, or from whom, they want to buy. That could make Pinterest particularly useful for reaching shoppers researching engagement rings, gifts, personal purchases, and other jewelry before brand preference has been established.

“Pinterest captures the moment when people are figuring out what they want to try, buy, or do next,” said Jason Fairchild, general manager of programmatic & affiliate at Pinterest and CEO of tvScientific by Pinterest, in a brand statement. “Programmatic Deals put that intent to work for enterprise advertisers across the media systems they already use, helping brands turn inspiration into conversion, now at scale.”

For more information, visit Pinterest’s newsroom.

Meta Adds AI Moderation and Planning Tools to Forum

If you run a Facebook Group for your store, clients, collectors, or basically any community that requires regular tending, Meta’s announcement that it’s added a number of new tools to Forum—its app for people who engage more deeply with Facebook Groups—may be of interest. Among them: Admin AI can now review pending posts against a group’s rules and flag whether they appear to comply, help draft posts, and assist with scheduling. Admin Assist is getting more flexible moderation options, while a new shared content calendar gives admins and moderators a better way to coordinate what’s going out and when.

“Running a group takes real work,” Meta said in its announcement, noting the time admins spend reviewing posts, answering questions, and keeping content moving. For jewelers using Facebook Groups, the tools could help streamline some of that ongoing upkeep. The timing may be especially useful during the holiday season, when retailers have more promotions, events, gift ideas, and other updates competing for attention.

For more information, read Facebook’s announcement here.

TikTok Gives Its AI Video Tools an Upgrade

TikTok is giving advertisers more room to experiment with AI-generated video, announcing its Symphony creative suite now incorporates ByteDance’s Dreamina Seedance 2.5 model, which can generate videos up to 30 seconds long. The new addition doubles the previous limit, and lets advertisers provide as many as 50 image, video, and audio references—up from the previous nine. TikTok says the update also produces sharper imagery and better consistency in lighting, motion, characters, and products throughout a video.

“Less fixing. More creating,” TikTok said of the update, positioning the improved model as a way for advertisers to produce more polished TikTok-ready content with fewer manual corrections. The company has also expanded its Symphony API so agencies and brands can bring more of those tools into their existing creative workflows.

For jewelry brands, that improved product consistency may be the part worth watching. AI video can be tempting for businesses without large production budgets, but jewelry leaves very little room for visual inaccuracies: A prong, stone shape, proportion, or setting that changes midway through an ad is a fairly significant problem. If TikTok’s tools can reliably preserve those details while making video creation faster and less expensive, they could become considerably more useful to smaller brands and retailers.

Read the announcement on TikTok’s business blog.

Instagram Makes Custom Story Effects Easier to Create

Instagram has added an AI-powered Effect Builder to Edits, allowing users to create visual effects for Stories simply by describing what they want. Creators can refine the effect; use an image as a style reference to guide elements like color, lighting, and texture; and preview it on their own photos before submitting it for Meta’s review. Once approved, effects will be available for anyone to use through Instagram Stories.

“Now with Effect Builder, you don’t need design or coding skills, or prior experience making effects,” Instagram product designer Cheechee Lin said in the announcement. User-created effects will also link back to the creator’s Instagram profile, giving brands another potential avenue for discovery when other people use them.

For jewelers, the obvious opportunity is creating effects tied to a brand aesthetic, event, collection, or seasonal campaign without having to commission something technically complex. A holiday effect, a distinctive color treatment, or a visual motif associated with a new collection could give followers something they can actually use and share, rather than simply another branded post to scroll past.

For more information on the new feature, read Instagram’s announcement.

Photo: Getty Images Plus/pressureUA